Introduction
The Poke Beauty Brand Guideline serves as a comprehensive framework to ensure consistent application of the brand’s visual identity across all platforms and materials. Designed to reflect Poke Beauty’s elegant yet approachable personality, this guideline covers everything from logo usage to typography, color palette, imagery style, and more. The goal is to maintain a cohesive and recognizable presence that resonates with the brand’s target audience, whether online or in print.
Logo Usage
The logo is the cornerstone of Poke Beauty's visual identity. Proper usage ensures the brand remains instantly recognizable and professional.
Main Logo
Vertical Logo
Horizontal Logo
Icon
Word Mark
Clear Space
Color Palette
The Poke Beauty color palette reflects the brand’s warmth and elegance. The following colors should be used consistently to create a cohesive identity.
Typography
Typography plays an important role in establishing the brand’s personality. The following fonts have been selected for their clean, modern aesthetic and legibility.
Iconography
Custom icons and graphic elements are designed to complement the brand’s clean, minimalist aesthetic.
Brand Applications
This section demonstrates how the brand guidelines have been applied across various platforms to ensure consistency.
Web and Mobile
Instagram Template
Facebook Template
Tools
The Poke Beauty Brand Guideline was created using a combination of industry-leading design tools to ensure precision, consistency, and creativity in every element.
Figma: Used for creating the overall layout and structure of the brand book, as well as wireframes for the web design elements.
Adobe Illustrator: Utilized to create vector-based logos, icons, and other graphic elements that form the foundation of the visual identity.
Adobe Photoshop: Applied for editing imagery, adding filters, and refining visual assets to match the brand’s soft and elegant tone.
Conclusion
This brandbook ensures that Poke Beauty’s identity remains consistent across all mediums, helping to establish a strong, recognizable brand. By following these guidelines, Poke Beauty will continue to create memorable experiences for its audience while maintaining visual and emotional cohesion.
Inside Pages Brand Identity
Inside Page Tagline
