Project Overview
Poke Beauty is a modern and elegant beauty brand that needed a website reflecting its aesthetic and values. I worked as a UX/UI and Graphic Designer for Ignite Web Design to design a visually appealing and user-friendly website, ensuring brand consistency with a newly created brandbook. This brandbook served as a guide for the website’s design, including color palette, typography, and overall visual style, creating a cohesive online presence that aligns with the brand’s identity.
My Role:
As the UI/UX and brand designer for Poke Beauty, I was responsible for crafting a cohesive digital experience that aligned with the brand’s identity. I developed the website’s layout, ensuring an intuitive and aesthetically pleasing user journey while maintaining brand consistency across all touchpoints. I carefully selected the color palette, typography, and visual elements to enhance the brand’s sophisticated yet inviting appeal. Additionally, I focused on optimizing the design for both desktop and mobile responsiveness, ensuring seamless navigation. My role also included refining the overall brand presentation, creating a visually engaging interface that effectively showcases Poke Beauty’s offerings
Tools:
For this project, I used Figma to design the website layout and UI elements, ensuring a seamless and visually appealing user experience. Photoshop was utilized for editing images and refining visuals, while Illustrator helped create vector assets and branding elements. To manage the project efficiently, I relied on Jira for task tracking and collaboration with the Ignite Web Design team, ensuring smooth communication and timely delivery. Additionally, Google Meet facilitated virtual meetings and regular check-ins, allowing for real-time discussions and alignment throughout the design process.
Problem
Poke Beauty needed a website that effectively showcased its services and products while maintaining a sophisticated yet approachable brand identity. The challenge was to design a visually cohesive and elegant interface that captured the brand’s essence while ensuring seamless navigation. Additionally, the site needed to be highly functional, providing a smooth user experience across all devices. The lack of a structured layout and clear content presentation made it difficult for users to engage with the brand and explore its offerings effortlessly.
Solution
To address these challenges, I designed a modern and inviting website that reflects Poke Beauty’s aesthetic through a carefully selected color palette, typography, and imagery. I created a structured layout with intuitive navigation, making it easy for users to browse products and services. The design prioritizes clarity and elegance, ensuring a seamless user experience across desktop and mobile devices. By incorporating a refined visual identity and optimizing responsiveness, the final website provides a polished and engaging digital presence that aligns perfectly with Poke Beauty’s brand.
Key Features
Elegant & Cohesive Design – A visually appealing layout that reflects Poke Beauty’s sophisticated and inviting brand identity.
Intuitive Navigation – A well-structured site layout that ensures a seamless browsing experience for users.
Responsive Design – Optimized for both desktop and mobile devices, providing a consistent user experience across all screen sizes.
Thoughtful Typography & Color Palette – Uses Melodrama for headings and Futura for body text, paired with a soft and warm color scheme for a refined aesthetic.
High-Quality Visuals – Professionally edited images and vector elements that enhance brand storytelling and engagement.
Clear Service & Product Presentation – Strategically designed sections to showcase offerings in an organized and user-friendly manner.
Intuitive Navigation – A well-structured site layout that ensures a seamless browsing experience for users.
Responsive Design – Optimized for both desktop and mobile devices, providing a consistent user experience across all screen sizes.
Thoughtful Typography & Color Palette – Uses Melodrama for headings and Futura for body text, paired with a soft and warm color scheme for a refined aesthetic.
High-Quality Visuals – Professionally edited images and vector elements that enhance brand storytelling and engagement.
Clear Service & Product Presentation – Strategically designed sections to showcase offerings in an organized and user-friendly manner.
Design Screens
Hero & Homepage
Desktop-homepage
Mobile- Homepage
Mobile - Hero Section
Mobile - Open Navigation
Key Pages
About Poke Beauty
Services at Poke Beauty
Service Detail Page
About Mobile View
Services Mobile View
ServiceDetail Mobile View
Conclusion
In conclusion, the Poke Beauty website redesign successfully aligned with the brand’s vision, providing an elegant yet user-friendly digital experience. The thoughtful design choices, such as a cohesive color palette, intuitive navigation, and responsive layout, ensured a seamless browsing experience across devices. By focusing on clarity and visual appeal, the website effectively communicates Poke Beauty’s brand identity while enhancing user engagement. This project showcases my ability to blend creativity with functionality, creating a polished online presence that resonates with the target audience and elevates the brand.